Berg Mineral Water’s Brand Growth Through Packaging Consistency
The quiet power of a bottle that never gets confused with anything else Berg Mineral Water did not become familiar by accident. In a category crowded with labels that blur together after a second glance, the brand built recognition the slower, sturdier way, through packaging consistency. That may sound modest compared with splashier growth stories built on celebrity endorsements or aggressive price promotions, but in packaged beverages, consistency often does more work t